Britt Cross
President
Meet Britt!
Britt Cross is an independent representative of life insurance, disability, and long-term care solutions. She has direct access to the industry’s leading insurance carriers. Britt was previously the VP & Director of Insurance & Annuities at a leading wealth management firm, D.A. Davidson & Co. She has 20 years of experience in the financial services industry. Britt has held multiple executive leadership positions and board member roles at a national insurance industry level.
Early on in her career, Britt developed a passion for protection planning and the overall incorporation of risk management solutions in wealth planning. She now leads a team of sophisticated independent insurance specialists dedicated to meeting clients’ needs around risk management solutions like life insurance, disability income protection and long-term care planning. Britt passionately provides comprehensive insurance planning strategies for individuals, families and businesses of all shapes and sizes. Britt offers an education-based approach to wealth protection planning and the incorporation of these solutions. She is passionate about prioritizing the client’s needs and concerns first with clear direction from the wealth manager and associated planning teams.
She is a past board member of the Professional Life Advisors Network (PLAN) as well as the National Association of Independent Life Brokerage Agencies (NAILBA). Britt currently serves on an advisory council board for a major insurance carrier.
Britt has a heart of service and regularly volunteers whether in her local community or across the globe. Britt is currently a Volunteer head coach for United PDX Soccer. She also recently assisted as a volunteer at Care for Wild. Care for Wild is the world’s largest orphan rhino sanctuary, dedicated to the rescue, rehabilitation and release of rhinos orphaned by poaching. She lives in Oregon and enjoys surfing and spending time in the mountains with her wife, Cydney and their kids, Brady and Maddie.
NATIONAL/REGIONAL SPEAKING ENGAGEMENTS
- Virago National Women’s Leadership Summit – Minneapolis, MN (2024)
- Women’s Real Estate Investment Group of Oregon – Portland, OR (2024)
- D.A. Davidson Women’s Advisor Financial Network Conference – Salt Lake City, UT (2024)
INDUSTRY EXPERIENCE
- Current Finseca Influencer/member
- Currently on the Finseca Nominating Committee for 2025
- Past board member of NAILBA (National Association of Independent Life Brokerage General Agencies)
- Past board member of PLAN (Professional Life Advisor Network)
- Previous recipient of the NAILBA Chairmans Award
- Previous recipient of the D.A. Davidson Collaboration Award
EDUCATION
- College of Idaho, Caldwell, ID, BS in Business Marketing & Coaching
- Licenses: Series 7, Series 66, Series 24 & SIE. Insurance, Long-Term Care





