The growth of the Asset Based LTC market has seen significant growth over the last 5-10 years, with several major insurance companies becoming big players with competitive products. Prior to the summer of 2019, the ABLTC market had settled into a comfortable pattern – meaning advisors were confident about who the ideal client was for these products, what product was the best fit, and who the dominate carrier players were.
That has all changed.
The Asset Based LTC competitive landscape of 2020 does not look the same as it did even 6 months ago so it is crucial that you understand:
The growth of the Asset Based LTC market has seen significant growth over the last 5-10 years, with several major insurance companies becoming big players with competitive products. Prior to the summer of 2019, the ABLTC market had settled into a comfortable pattern – meaning advisors were confident about who the ideal client was for these products, what product was the best fit, and who the dominate carrier players were.
That has all changed.
The Asset Based LTC competitive landscape of 2020 does not look the same as it did even 6 months ago so it is crucial that you understand:
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